A message from our baby founder:
I’ve always seen myself building a business of my own.
With a background in fashion business and degrees from London College of Fashion and University of Westminster, I spent years learning the industry, working within it, and co-founding along the way.
After some trial and error, I realised I wanted to finally create something entirely my own.
That’s how NADO came to life.
During my own journey of self-discovery, personal growth, and sobriety, I kept coming across the same idea over and over again.
"“It all comes from childhood.”
It’s one of those age-old phrases in therapy, but the more I sat with it, the more I saw it everywhere.
I found myself fascinated by how deeply our childhood shapes us.
How differently we all carry it.
How much of who we were still exists within who we are today.
When we think about why we, and the people in our lives, behave the way we do, the answer almost always comes back to childhood.
NADO invites you to take a closer look into the mirror of your own identity, to understand it, to honour it, and to celebrate the journey that led you here.
To embrace every part of yourself, and to fully accept who you are.
— Nadya